Hot Rivet delivers major productivity gains and improved market positioning by helping companies align their whole organisation to the Buying Culture prevalent in their key markets.
There are 4 buying cultures which customers use to acquire products and services from vendors.
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Sales is sales is sales - right?
Wrong! Our 15 years of research and consulting on sales has spanned the full range of organizations, from the largest global corporates turning over $100 billion down to small companies with two employees who are just starting out.
The research has revealed some remarkable results: the accepted thinking on customer buying behavior is fundamentally flawed; sales is not sales is not sales because buying is not buying is not buying.
Successful customer engagement relies on your whole business’ ability to engage with the customers’ very clearly defined buying cultures.
Successful customer engagement will deliver rapid deployment of new market strategies and optimized resource usage.
